Stop renting your CRM.
Own one, built for how your team actually works.

You own the system. We run it. No per-seat pricing.

Book your assessment

Two minutes · No email required to see your number

What renting costs you

Typical for a 60-seat team · your numbers will differ

01

The bill climbs with every hire.

Per-seat pricing means growth raises your software cost forever, whether or not anyone actually uses the tool.

02

Your team built a workaround.

The real work happens in spreadsheets living right beside the expensive CRM you’re already paying for.

03

You’re on someone else’s roadmap.

Features get sunset, pricing tiers get restructured, and you have no leverage to do anything about it.

Built for how you work.

We find the exact ten percent of a monolithic CRM that your team actually uses, and we build precisely that. Nothing more to clutter the workflow.

You own it.

Code, data, documentation. It belongs to your company outright — not licensed, not rented, not held by a vendor you have to negotiate with.

We run it.

Forever. You never have to hire an internal systems person, manage a difficult vendor, or worry about infrastructure maintenance.

Built by an operator, not an agency

“I've been a COO and finance director for ten years, scaling a company from about $1M to $12M. I've paid for the CRM my team ignored, and I rebuilt it myself because that was the only way to get the view we needed. I've now built this three times, and I still run all three.”
Production engineering·Real access control·Audit logging

Why this wasn't possible five years ago

Custom software used to mean eighteen months and half a million dollars. That's why you rent — for a company your size, owning wasn't on the table. That math broke about two years ago, and almost nobody has rebuilt their business around the new number. We did.

AI does the typing. A decade of running operations decides what gets typed. And then we stay and run it, which is the part no tool does for anyone.

01

We watch how you actually work.

Two weeks

We shadow your operations. We find the ten percent of features you actually use and uncover the spreadsheets covering the rest.

02

We build exactly that.

Eight weeks

We develop your system without the bloat. On completion you own the code, the data, and the documentation outright.

03

We run it.

Forever

Hosting, maintenance, and updates. You get bespoke software without the operational overhead.

Every system we've built is still running.

Two of these were built for companies I help run. That isn't an accident — I built what I needed before I ever sold it to anyone else, and I still operate all of them today.

Inside sales · Telecom

A CRM built around the call

A four-rep inside sales team had quietly stopped updating their CRM — logging a call took longer than making one. We replaced it with a system built around the call itself: pipeline, activity, and dialing in a single view.

Replaced a per-seat CRM
Live · still operated by us
Property services · Multifamily

One platform, five roles

A property services operator was running resident onboarding across spreadsheets, a generic CRM, and three shared inboxes. We built one platform with role-based access for residents, leasing, inside sales, field techs, and admin.

Replaced four disconnected tools
Live · still operated by us
Nonprofit · Operations

The work behind the work

A national nonprofit’s field staff were spending their week moving information between systems instead of doing the work those systems were meant to support. We built the layer that handles it for them.

Client engagement
Live · still operated by us

Details on any of these, including what broke and what we'd do differently, are a conversation — not a PDF.

“Aren't you just having AI write it?”

Partly. That's why it's eight weeks instead of eighteen months. Writing code is the easy part now. Knowing which ten features matter, and answering the phone in year three — that's the whole job.

You're going to own this. It has to be built like it.

Most software built quickly with AI is a demo that survived. Yours holds your customer data, your pipeline, and your team's daily work — so it gets built to the standard that implies, and reviewed before every release.

  • Access control

    Per-user authentication and row-level permissions. People see their records, not everyone’s.

  • Audit logging

    Every write is recorded. You can answer who changed what, and when — without calling us.

  • Pre-deploy review

    A written security checklist runs against every release. Nothing ships because it looked fine.

  • Real infrastructure

    Production frameworks and managed databases — not a chain of no-code tools wired together with webhooks.

  • Handover, documented

    Code, data, and documentation transfer to you in a form another engineer can pick up.

None of this is why you'd hire us. It's the reason owning the system is safe rather than a liability.

A company should own what it runs on.

Two weeks, fixed price. We shadow your operations, find the ten percent that matters, and hand you a spec and a working mock of your system. Pricing for the build comes after we know what we're building.

Book your assessment